Equality is Good with Russians
Russia, being one of the largest countries in the world, has a rich cultural identity that has been shaped and molded by its distinguished history and vast geography. For those organizations wishing to develop a successful penetration strategy for the Russian business market or employees tasked with working in Russia, an understanding of Russian social and business culture is a key to your success. There are some concepts that the Russian business community take in to effect in all of their dealings. One important thing that they consider golden is the egalitarianism. They consider social equality a very important factor to the success of a company. In Russian business terms, this equates to important strategies of equality, reciprocity and mutual advantage. Russians are very status conscious and believe in co-equals. A “deal” is often thought of from the perspective of equally shared benefit. There are also some scenes to be seen so you could always start a nice conversation with them… embarking one’s self to an adventure travel is always a good idea to have a firsthand feel of what they have. You can even try to jet pilot a mig 29 if you want to really experience what they are and what they used to be.



